Virgin Atlantic Cargo

Belly Carrier of the Year (Industry Choice)

How does the award amplify your unique value proposition?

“Customers today have so much choice in terms of the airlines they can work with. Obviously they want value but that’s only worth having if it comes with the right level of service. When you combine these two factors, that’s when we are a match for anyone. Our customers are freight professionals and they know which airlines they can trust to deliver the service they promise, so this award gives us confidence that we are right up there among the larger carriers.”

What is the value of industry awards such as these?

“We are always very proud when we win an award. I think it’s always important to ask customers how they think their suppliers are performing, and awards are one of the ways customers can recognise and reward the top performers. Th e main thing when you win one, however, is to remember that it raises the bar and you have to continually be looking for ways to not only maintain the high standards you’ve set but to improve on them too.”

– John Lloyd, senior vice president cargo, Virgin Atlantic