Tigerair Philippines, the wholly owned subsidiary of Cebu Pacific Air, now operates as Cebgo. According to airline officials, the rebranding was designed to better reflect the relationship between the two companies.
“The new Cebgo brand clearly identifies us as part of the CEB group, and streamlines our operations further. Cebgo will continue to leverage on CEB’s distribution channels and network, and work together to serve more guests,” said Michael Ivan Shau, Cebgo president and CEO.
Tigerair Philippines, formerly known as SEAir, was partially acquired by Singapore’s Tigerair Group in 2012. 40 percent was owned by the Singapore parent, while 60 percent was held by Filipino investors. Under the leadership of Tigerair Group, Tigerair Philippines was highly unprofitable incurring a loss of nearly USD $54 million in 2013. The airline was eventually purchased by Cebu Pacific in March 2014.
Since CEB’s acquisition of Cebgo last March 2014, CEB managed to quickly turn around its wholly owned subsidiary, narrowing its financial losses significantly. Cebgo has since then launched 10 new routes.