Specialist logistics for halal food market
The rapidly growing global halal food market is creating demand for logistics systems that are able to ensure integrity of products right to the point of consumption. Marco Tieman reports.
May 1, 2010
By PLA Editor
Halal compliance is extending along the value chain, both upstream towards farms and downstream towards food services and towards transportation, warehousing and handling of halal products at ports and airports. A supply chain approach ensures integrity from farm to fork.
The responsibility of the halal integrity of a supply chain is with the brand owner, covering sourcing and distribution. Logistics links the individual components together and should therefore be well organized.
Global research by LBB International on Muslim consumer perception reveals that halal logistics is very important for the consumer. Furthermore, the consumer is willing to pay more for halal products that carry the assurance of a halal logistics system.
These findings are an important rationale for the food, pharmaceutical and cosmetics industry to organize their supply chains accordingly. Secondly, the logistics industry will now need to gear up to offer halal logistics solutions for the halal industry.
In Asia, Malaysia is envisioned to become a global halal hub, supported by its halal standard (MS 1500:2004), halal brand, halal food, pharmaceuticals (OTCs, vaccines, vitamins, etc), cosmetics industries, and the development of halalregional distribution centers.
Under the auspices of the Malaysian government, the Halal Industry Development Corporation was formed to implement this ambitious program.