Positioning FedEx for 2020 and Beyond

Charged with driving success for FedEx in the age of e-commerce, Subramaniam is a key player in evolving the strategy to handle this growth.


FedEx Raj Subramaniam


Raj Subramaniam, President and COO of FedEx Corporation, is as global as e-commerce itself, having held positions from Memphis, Tenn., to Hong Kong, to Canada over the course of his 28 years with the company. Charged with driving success for FedEx in the age of e-commerce, which is predicted to account for more than 90% of the incremental growth in the U.S. Domestic parcel market between 2018-2026, Subramaniam is a key player in evolving the strategy to handle this growth.

 

In 2019, you were named President and COO of FedEx. What challenges do you face and how are you overcoming them?

 

Business has been completely revolutionized by e-commerce. Consumers want speed, convenience and visibility, and we have to meet those demands by creating new solutions. People shop online all day every day, expecting their items to arrive as quickly and conveniently as possible, with a seamless returns experience.

 

Since I took this role last year, our company has implemented digital and physical innovations that allow businesses to meet and exceed growing customer expectations, all while keeping their own brand and marketplace.

 

These include:

  • Adding Dollar General stores to the FedEx Retail Convenience Network bringing the total to more than 62,000 retail locations, including FedEx drop boxes.
  • Making returns easier by rolling out FedEx Returns Technology at Walgreens, enabling people to print return shipping labels in the store.
  • Expanding Freight Direct, the first FedEx service to make deliveries through the door and into residences and businesses
  • Delivering residential packages every day of the week through FedEx Ground
  • Offering dynamic route optimization technology – near-real-time data that can be used by FedEx Ground service providers to plan efficient delivery routes and make decisions about vehicle mix and workforce to accommodate the volume associate with e-commerce growth