Moving Forward with Tech: Disruption or Opportunities?
The digital wave is no doubt challenging the traditional practices of the air cargo supply chain. Transport and logistics sectors are highly susceptible to change, especially in the form of automation and interconnectivity to collect and generate data. How are industry players adopting digitalisation today? Take a closer look into rising disruptive technologies and how we can move forward amidst the “chaos”. By Cheryl Soh
May 5, 2017
By PLA Editor
We live in a technology-driven world where even the simplest of tasks can be performed with a touch of a button. In this digital age, information can be shared over the internet instantaneously, bringing the world closer in rapid fashion. Particularly for the air cargo supply chain, an improved means of data-sharing can provide real-time visibility for the industry; resulting in a quicker and better organized system. That is only if data is willingly shared.
“The cargo industry had not participated in the digital revolution very as much and was fragmented by legacy technology. Th e limit to transformation is not the technology itself but the appetite to change within the industry. We (digital service providers) must do a better job to allow you as carriers and freight forwarders to be braver,” said chief executive officer of Mercator, Cormac Whelan, when he spoke at the 11th edition of the IATA World Cargo Symposium.
“The technology exists today where an air waybill, through the emergence of radio frequency ID, near field ID and the evolution of sensor, technology can talk to you. We are not leveraging that in the cargo ecosystem, and we need to work harder.”
Digital: the new industry standard?