Over 900 e-commerce, logistics leaders took part in CMC’s Innovation Day 2020

On May 28, CMC had a livestream of its Annual Innovation meeting in Italy. The event showcased keynotes, technical presentations and more that benefitted e-commerce and logistics professionals.


CMC CMC Annual Innovation meeting CMC Innovation Day eCommerce logistics


Courtesy of CMC

CMC’s Annual Innovation meeting traditionally takes place in their Italy headquarters and gathers together an excellent turnout of international e-Commerce and logistics professionals representing the largest global retailers and e-commerce platforms.

COVID19 did not stop the innovation journey of CMC. This year the Italian company organised a unique Live Stream event which took place on May 28. Keynotes, technical presentations, and a live tour of the company with machine demonstrations shared the latest achievements of the company in the field of automated packaging for e-fulfilment.

The highly acclaimed CMC CartonWrap the first 3D packaging machine that the company brought to market in 2013, was presented in its XL version. This is undoubtedly the most flexible machine currently available in the market in terms of format sizes. During the demo attendees could also see how the integration of CMC’s proprietary technology Packvertizing can turn a shipping box into a premium packaging with full colour printing. Each box can be personalised with marketing messages and high impact pictures.

One of the new developments showcased was the CMC Paper-PRO, a machine that represents the bridge between the 40 year’s paper wrapping tradition of CMC and the logistic automation. This machine can feed, bag and address 2.500 orders/hour in dynamic 100% recycled paper bags. The new reel-fed Paper-PRO can process both kraft and “bubble” paper by guaranteeing the same robustness and safety of the almost outlawed polybags.

The main event of the day came when CMC CEO Francesco Ponti left the studio for the factory and officially unveil the new CMC Genesys. The long wait was rewarded. A huge box covering the machine lifted unveiling the first 3D auto-packer that can be directly connected to a warehouse storage through the CMC Patented Vary-Tote system. This innovative concept allows you to feed and pack multi-line orders without the requirement of being strapped or wrapped together. CMC Genesys is the ultimate digital solution for packaging automation. By using lasers to cut and crease the exact box template, CMC Genesys creates a unique box structure that holds items in position removing the need for void fill.

“The launch of CMC Genesys coincides with the 40th anniversary of our company,” says Francesco Ponti “bringing to market a groundbreaking packaging system for us is the best gift we could give ourselves. We have missed the direct contact with our customers and hope that we will soon be able to welcome them again in CMC and demo the machines personally”.

CID20 ended with a preview of CMC’s vision of a connected and integrated warehouse: from picking to packing for higher fulfilment efficiency, smarter workflow and cost-effectiveness.



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