LATAM Airlines Group forges unified cargo brand
LATAM Cargo will offer its customers unified service throughout the network, and integrated products and communications channels, with the goal of offering the best air cargo transport options to and from the region.
April 6, 2016
By PLA Editor
During the more than three years since the association between LAN and TAM, LATAM Group’s cargo airlines have achieved significant synergies across different work fronts, the group said. This transition to a single corporate brand will continue to strengthen the association by delivering greater advantages and benefits to customers, staff and shareholders.
With a truly Latin American identity, LATAM Cargo is the largest cargo airline group in South America. Additionally, it has positioned itself as the regional perishables’ leader by transporting the region’s main produce — including salmon, flowers, berries and asparagus — to the rest of the world.
The company’s business model is based on the optimal use of cargo capacity on passenger aircraft, supported by a fleet of dedicated cargo aircraft. This has allowed the company to make routes more profitable, adjust the operation to economic cycles and adapt its service to market conditions and needs.