Dunkin’ Dumbnuts

Not to be confused as related to Homer Simpson, but this item attracted our attention because it involves one of two of our favourite food groups – donuts! The other of course being beer.


Dunkin’ Dumbnuts


Dunkin’ Dumbnuts. Not to be confused as related to Homer Simpson, but this item attracted our attention because it involves one of two of our favourite food groups – donuts! The other of course being beer. American junk food chain Dunkin’ Donuts recently caught flak for running an ad campaign in Thailand that US human rights group Human Rights Watch said was “bizarre and racist”.

The ad promotes Dunkin’ Donuts’ “Charcoal Donut,” featuring a smiling woman with black face makeup and bright pink lipstick. The copy in Thai reads: “Break every rule of deliciousness.”

But of course with controversy comes publicity and indeed a steady stream of global media reports, the likes of Associated Press, The Guardian and many others, all carried the charcoal news.

Unfortunately, for Dunkin’s marketing agency, not to mention the illustrious donut company itself, almost all of the articles took the high ground calling the ad a racist slur. Ouch.

And Dunkin’ Donuts’ US headquarters clearly saw no humour what-so-ever in all the bad press and yanked the campaign and issued an apology. “We are working with our Thailand franchisee to immediately pull the ad. DD recognises the insensitivity of this spot,” Dunkin’ Donuts said in a tweet posted on its official US website.