Continental Cargo focuses on high yield markets

Although market conditions continue to decline, Continental Airlines Cargo remains bullish on its key growth markets in China, Europe and Latin America, opening new routes as other carriers shrink their services.

“The big news for this year is the start our Shanghai Pudong – New York City non-stop service,” Continental Airlines Cargo marketing manager, Tony Randgaard toldPayload Asia.

“Unlike many of the our competitors that have delayed or deferred we’re very confident its going to be a great performer for us.” The daily B777 service between Pudong and Newark Liberty begins March 25th.

“With a lot of the freighter reductions happening in the Asia region we still think there is a lot of opportunities there for us for our premium express products because that is really what continental cargo is about. We really have a penchant for deliver as promised service for premium express services,” Randgaard said. Continental Cargo is also preparing to tap the surging pharma business out of the Shanghai market.

“We have existing flights into Beijing and also Hong Kong from Newark that are successful and have been consistently proven performers, so we think it will play well at Shanghai as well.”

Part of his confidence lies in what he says is a cost advantage in being a combination carrier, particularly in view of the weak sentiment in the cargo market.

“With the financial meltdown and lack of overall confidence in the cargo market, going in with combination services is a real cost advantage and I think that is the way to go as far as entering the China market right now. “