Atlas Air flourishing in challenging times
As far as the air cargo industry goes, Atlas Air Worldwide Holdings occupies a rare patch of ground. It has the enviable position of seeing demand for its solutions whether the global economy and hence the air cargo industry, be sky-high or down in the dumps as it currently is. Donald Urquhart has the story.
September 25, 2012
By PLA Editor
We work in a very integrated fashion with our customers providing them solutions that include not only the aircraft, crew, maintenance and insurance, but also value added services,” he says. The company also pursues a high degree of “integrated collaboration” with its customers when it comes to commercial operations.
And clearly ‘the proof of the pudding’, as the saying goes, is in the numbers with 2010 being – as it was for many carriers – a record year, while 2011 with its declining economy was still the second-best year in the company’s history. This year is looking on track to be good as well, after two consecutive quarters of healthy financial numbers and the company’s guidance pointing to consecutive improvements over the next two quarters.
Certainly a healthy portion of Atlas’ success can be pinned on its strategy of expanding its business scope and business segments. “What we have built over several years is a strategy which has basically expanded our activities. We have increased the number of business segments that we have and the number of service solutions that we offer.” This he says has been the key strategy “to ‘clean slate’ ourselves from major swings in the economy”.