Alibaba under pressure to crack down on fakes

Alibaba's biggest website, Taobao.com has revised the rules on luxury brands as part of its efforts to fight fakes and from 20 May, luxury product sellers will be required to submit evidence to prove the goods are genuine before they can list them for sale online.


Alibaba e-commerce IACC International AntiCounterfeiting Coalition Taobao


Meanwhile, Alibaba said it would go on implementing the IACC MarketSafe Expansion Programme, which expedites the procedure of taking down fakes that have been identified on its Internet marketplaces.

The company added that in its view, the only way to solve the problem of counterfeit goods was through “strong industry collaboration, and we believe that intermediaries, like Alibaba, must be an integral part of the solution.”

Alibaba has said that its biggest website, Taobao.com has revised the rules on luxury brands on its platform this month as part of its efforts to fight fakes. From 20 May, luxury product sellers will be required to submit evidence to prove the goods are genuine before they can list them for sale online.

Proof required will include invoices, receipts or letters of authorisation, which will be examined and verified in three to five working days by Taobao before the products are allowed online. Serious violations will see the details of sellers passed on to commercial regulators, or police for further investigation.