Saudi Arabian Airlines and Singapore Airlines have signed a Memorandum of Understanding (MoU) for marketing co-operation, establishing a framework focused on developing routes between the Kingdom of Saudi Arabia and Singapore.
The non-binding MoU outlines the areas in which the two parties will co-operate to seek new business opportunities, improve airline efficiency and ultimately deliver an enhanced customer experience, the duo said. These areas include: Marketing cooperation (e.g. through-checks) for seamless travel; code-share arrangements; schedule coordination; frequent flyer program co-operation and cargo facilitation.
The two carriers were quick to add that the MoU excludes co-operation in setting individual ticket fares or cargo rates, “or any other activity not exempted under applicable competition laws”.
Both carriers also agreed to work together, where possible, to support their respective civilaviation authorities in the further liberalisation of the Kingdom of Saudi Arabia-Singapore Air Service Agreement, allowing the two carriers to build on the demand for air travel between, and beyond Saudi Arabia and Singapore.