Qatar Airways plans door-to-door courier service
Announcing its new QR Express product recently, Qatar Airways chief executive Akbar Al Baker said the new product was aimed squarely at the growing global ecommerce logistics business and would see fi nal-mile delivery carried out by a subcontracted party under the Qatar brand. By Donald Urquhart from Doha.
November 1, 2015
Qatar Airways has announced
its intention to tap the surging
e-commerce business by getting
into door-to-door courier delivery.
Speaking to cargo media in Doha,
Qatar Airways chief executive, Akbar Al
Baker said the new QR Express product
announced today, was aimed squarely at
the growing global ecommerce logistics
“We want to get into the courier
business which is high yield and high
margin business,” Al Baker said. “We are
very keen on this and this is the first step.
We don’t want to be the likes of FedEx,
DHL and UPS but we want to play a
significant part in this very lucrative
“If you look at the capacity of FedEx
and if you see their network, their
network in America alone is bigger than
our total network, so we are really not
going to compete, but we are going to
compete within our sphere of influence
where we operate,” he added.
Citing the example of the UK, the
Qatar Airways CEO noted the carrier
would not be interested in carrying
packages to the smaller regional cities, but
would instead focus on carrying packages
to the larger cities of London, Manchester,
Edinburgh for instance.
Th e carrier plans to subcontract the
door-to-door delivery to another party
which will operate the final-mile delivery
under the Qatar Airways brand.