Cargo iQ phoenix rises from Cargo 2000
The rebrand, aside from moving away from the negative imagery of a name that suggests a 16 year lag in reaching its intended goals, is part of a much larger change programme which includes a Smart Data Project, as well as a new audit and certification scheme.
March 18, 2016
By Donald Urquhart
Hitting the ‘reset button’ nearly 20 years after the unfortunately-named cargo quality initiative – Cargo 2000 – was first created, the IATA-supported interest group with the mission of creating and implementing quality standards for the worldwide air cargo industry was officially renamed Cargo iQ at the World Cargo Symposium in Berlin.
The rebrand, aside from moving away from the negative imagery of a name that suggests a 16 year lag in reaching its intended goals, is part of a much larger change programme which has seen the 82-member IATA specialist interest group embark on a Smart Data Project, as well as a new audit and certification scheme.
“What is different now is that we have smart data – it’s a sort of shared version of the truth so that we can improve as members and as an industry,” said KLM’s Kester Meijer.
“Cargo iQ members work together to measure success and continuously improve the value of airfreight for customers,” said Ariaen Zimmerman, executive director, Cargo iQ. “We have successfully developed a system with clear milestones and unique route maps and thanks to our reliable monitoring, members can improve their services to customers.
He added that the new Smart Data Project will add 110 million lines of performance data annually, allowing members to further improve their processes and adding more value to the air cargo industry. “We are excited to embark on this next chapter of our work, which benefits the whole industry, with innovative ideas and new members, Zimmerman added.