Cargo iQ has launched online self-service access to its data, giving members real-time information on performance for the first time, enabling them to develop new products and improve processes.
Cargo iQ’s ‘Air Cargo Intelligence Hub’ gives its members access to their data on any given route and produces customized reports, allowing them to compare their own performance against Cargo iQ standards, and that of the community overall. Members work with shared shipment planning called route maps, based on its Master Operating Plan (MOP), which measures each individual cargo journey from shipper to consignee against 16 milestones.
Through analysis of the data generated by these measurements, members can work with their customers and suppliers to improve performance, develop new products, and drive quality in the air cargo industry.
Cargo iQ launched its Air Cargo Intelligence Hub at its Commercial Summit in Geneva, where the IATA interest group also revealed a new Sales Toolkit, including a short-animated film outlining the value of the organization. Delegates were joined by Alex Veitch, Head of Global Policy at the Global Shippers’ Forum (GSF), who brought a customer perspective to the debate.
The Hub is one of a series of initiatives aimed at improving the value Cargo iQ delivers to its members and to the industry as a whole, which has included the appointment of independent auditors.