The Potential for Better Technology Integration

Technological advances have infl uenced almost every aspect of how today’s world operates. The air cargo industry however, seems to be taking its time in fully embracing the digital era and all it has to offer. By Dheeraj Kohli


Compared to many other sectors, transport and cargo has what could charitably be called a conservative approach to technology investment. Th e industry is several steps behind many others in terms of using technology to increase effi ciencies and reduce costs.

At the recent World Cargo Symposium the International Air Transport Association (IATA) called on the air cargo industry to accelerate modernization and focus on delivering high quality service.

Th ere are innovative carriers that are data-driven businesses that respond dynamically to market changes using cloud, sensors, analytics, and digital business. But there is a gap between these leaders and the bulk of the global industry. Th e good news is that they have laid a clear trail to follow. But to delay is to be left behind.

And it is beginning to show. A 2015 air cargo survey provided by Accenture found that process ineffi ciencies are leading to a widespread inability to optimize revenues. Th ree out of four air cargo executives said that this has contributed to revenue leakage and over half surveyed believe it has led to problems with pricing integrity and consistency.

In an increasingly complex economic landscape and highly competitive global marketplace, the air freight industry must reassess how it uses technology to create more innovative and adaptive business models.