FedEx Express, ATP continue world tour courtship
Building on FedEx’ extensive history of sports sponsorships around the world, FedEx will maintain its international ATP sponsorship programme.
April 17, 2017
By Kelsea Koh
FedEx Express, a subsidiary of FedEx Corp. and the world’s largest express transportation company, announced its sponsorship renewal of the ATP World Tour.
Building on FedEx’ extensive history of sports sponsorships around the world, FedEx will maintain its international ATP sponsorship programme which includes 17 tournaments, across 11 countries.
“With its unique global footprint, the ATP World Tour is the perfect match for FedEx. We share many values with this globally popular sport, such as speed, precision, anticipation and service,” says Rajesh Subramaniam, EVP Global Marketing and Communications, FedEx. “Since the sponsorship began in 2010, we have seen many priceless moments on the court and the passion of the fans has continued. With this year’s addition of the Dubai and Rio de Janeiro tournaments to our sponsorship, we expect to reach an even wider global audience of millions of fans through television and other media.”
“The ATP World Tour has enjoyed tremendous growth in recent years, and our relationship with FedEx has delivered great results since 2010. We’re thrilled that FedEx has had such a positive experience and will continue its sponsorship” said Chris Kermode, Executive Chairman and President of the ATP. “We look forward to further working with FedEx to continue the growth and impact of the sponsorship”
About FedEx Express
FedEx Express is the world’s largest express transportation company, providing fast and reliable delivery to more than 220 countries and territories. FedEx Express uses a global air-and-ground network to speed delivery of time-sensitive shipments, by a definite time and date supported by a money-back guarantee.
About the ATP
The ATP is the governing body of the men’s professional tennis circuits – the ATP World Tour, the ATP Challenger Tour and the ATP Champions Tour. With 64 tournaments in 31 countries, the ATP World Tour showcases the finest male athletes competing in the world’s most exciting venues. From Australia to Europe and the Americas to Asia, the stars of the 2017 ATP World Tour will battle for prestigious titles and Emirates ATP Rankings points at ATP World Tour Masters 1000, 500 and 250 events, as well as Grand Slams (non ATP events). At the end of the season only the world’s top 8 qualified singles players and doubles teams will qualify to compete for the last title of the season at the ATP Finals. Held at The O2 in London, the event will officially crown the 2017 ATP World Tour No.1 presented by Emirates.