Lufthansa Cargo charts new course around the turbulence

The most critical success factor in this latest move by Europe’s largest cargo carrier is “mindset”, Michael Goentgens, director of communications for Lufthansa Cargo told Payload Asia. “We will not act as competitors anymore on the routes between HK and Europe but as one team with joint sales approaches to the market. “We will coordinate […]


The most critical success factor in this latest move by Europe’s largest cargo carrier is “mindset”, Michael Goentgens, director of communications for Lufthansa Cargo told Payload Asia. “We will not act as competitors anymore on the routes between HK and Europe but as one team with joint sales approaches to the market.

“We will coordinate our activities very closely and this is a major change compared to rather loose alliances (such as WOW in the past),” he added.

This latest tie-up with ‘friendly competition’ repeats a similar strategy that has been employed by the German carrier with both Japan’s ANA Cargo and United Cargo, although it appears this time around the tryst could mean a deeper relationship.

“Joint sales on both aircraft families will be automated and that includes a close cooperation in IT aspects. We do also want to off er customers one stop shopping in as many locations as possible – so we want to have handling in one facility at an airport wherever possible,” Goentgens added.

The need to innovate

Also abundantly clear is the need to continue thinking outside the box, given the global lethargy in the global air cargo market that continues to stifle growth and profitability in the industry.