Alibaba continues crossborder e-commerce push

Alibaba has announced an expansion of its cross-border e-commerce initiatives, including the launch of 11 official country pavilions on its Tmall Global platform, as well as cooperative partnerships between Juhuasuan, Alibaba’s group-buying platform and 26 foreign embassies in China.


Alibaba has announced an expansion of its cross-border e-commerce initiatives, including the launch of 11 official country pavilions on its Tmall Global platform, as well as cooperative partnerships between Juhuasuan, Alibaba’s group-buying platform and 26 foreign embassies in China.

The countries that will be featured on Tmall Global, an extension of Tmall.

com, China’s largest third-party B2C platform for brands and retailers, will include the US, New Zealand, Australia, Switzerland, France, Britain, Spain, Singapore, Thailand, Malaysia and Turkey. The country pavilions are aimed at providing Chinese consumers with a one-stop shop for popular products from a particular country and other travel and cultural information.

As for the cooperative partnerships, Juhuasuan has reached agreements with embassies of 26 countries to collaborate on marketing and promotion of those countries’ products on the Juhuasuan platform. The countries involved are the U.S., Canada, Russia, New Zealand, South Korea, Japan, Italy, Australia, Thailand, Bulgaria, Ukraine, Greece, Mexico, Singapore, Finland, Indonesia, Norway, the Czech Republic, Slovakia, Costa Rica, Brazil, Chile, Nepal, Israel, South Africa, and Malaysia.