Tigerair Philippines rebrands as Cebgo
Tigerair Philippines, the wholly owned subsidiary of Cebu Pacific Air has been rebranded and now operates as Cebgo.
June 1, 2015
Tigerair Philippines, the wholly owned subsidiary of Cebu Pacific Air has been rebranded and now operates as Cebgo. According to airline officials, the rebranding was designed to better reflect the relationship between the two companies. “The new Cebgo brand clearly identifies us as part of the CEB group and streamlines our operations further. Cebgo will continue to leverage on CEB’s distribution channels and network, and work together to serve more guests,” said Michael Ivan Shau, Cebgo president and CEO.
Tigerair Philippines, formerly known as SEAir, was partially acquired by Singapore’s Tigerair Group in 2012 with 40 per cent held by the Singapore parent, while 60 per cent was held by Filipino investors. As part of the Tigerair Group, Tigerair Philippines incurred a loss of nearly US$54 million in 2013 and the Philippine portion of the airline was eventually purchased by Cebu Pacific in March 2014.
Since CEB’s acquisition the now wholly owned subsidiary, has narrowed its financial losses and launched 10 new routes.