Call to action on e-AWB as Q1 down

At the end of the first quarter global e-AWB penetration declined 0.7 per cent to 26.2 per cent from the previous month. In order to successfully reach the year-end target of 45 per cent, the industry must grow its penetration on average two per cent per month.


Call to action on e-AWB as Q1 down


At the end of the first quarter global e-AWB penetration declined 0.7 per cent to 26.2 per cent from the previous month. In order to successfully reach the year-end target of 45 per cent, the industry must grow its penetration on average two per cent per month. “This is challenging but achievable,” the International Air Transport Association (IATA) noted.

In an industry ‘call to action’, IATA said it is critical to expand e-AWB implementation across more airports and trade lanes globally with three key priorities. Focusing on e-Airports, IATA suggests prioritising on growing volumes in and out of e-AWB capable airports, including 50 e-airports that have the highest e-AWB potential and have the most favorable regulatory and industry environment to implement e-AWB.

At the same IATA is advocating rolling out a Single Process: To ease e-AWB adoption for freight forwarders, airlines should rollout Single Process network wide. Statistics show that airlines who offer Single Process at their key e-AWB locations, grow three times faster than those who do not offer Single Process. It is key for freight forwarders as it simplifies their process, IATA noted. The third strategy focuses on offering e-AWB Fast lanes: Airlines and Ground Handlers who have implemented Fast Lane for e-AWB are encouraged to offer this benefit at more locations to encourage forwarders to adopt e-AWB.