DHL powers FC Bayern Munich’s China e-store

The six-year partnership between DHL and FC Bayern Munich sees DHL as its exclusive logistics partner and full service provider for international e-commerce starting in China in 2015 with a planned roll-out across Asia-Pacific.


FC Bayern Munich Jeff Zhang Jorg Wacker Karl-Heinz Rummenigge Thomas Kipp Tmall


FC Bayern Munich is collaborating with Tmall Global, an overseas platform and an extension of Alibaba Group’s B2C Tmall business in China, and DHL eCommerce to launch an official FC Bayern Munich online flagship store for consumers in China. With the new online store, over 90 million Chinese fans will now be able to purchase official fan merchandise from the football team and enjoy a premium shopping experience. For the first time, fans can now order a FC Bayern Munich jersey with their favourite player’s name and also purchase a variety of fan merchandise ranging from genuine apparel for men, women and children, as well as other goods including traditional German and Bavarian products of the football team.

The six-year partnership between DHL and FC Bayern Munich sees DHL as its exclusive logistics partner and full service provider for international e-commerce starting in China in 2015 with a planned roll-out across Asia-Pacific. DHL eCommerce will manage many aspects of FC Bayern Munich’s merchandising in China working with Tmall Global on product listing, order management, fulfillment of orders, local distribution and returns, local customer service and market entry support.

Thomas Kipp, CEO of DHL eCommerce, said: “There couldn’t be a better opportunity to demonstrate our expertise in e-commerce such as fulfillment and end-to-end delivery than launching the online flagship store of the world’s biggest football club, FC Bayern Munich, on the world’s biggest marketplace in China. We also have the added bonus to work even more closely with Tmall Global, China’s leading online retail platform. Just like FC Bayern Munich, DHL is constantly striving to improve on our services and to perfect our game to build even more loyalty with our end consumers.”