CEVA announces two key appointments

CEVA Logistics has appointed two senior executives with deep sector-specific operations expertise to further drive its customer-focused contract logistics strategy.


Brett Bissell CEVA Logistics contract logistics Friso Bakker Michel Vachey supply chain


CEVA Logistics has appointed two senior executives with deep sector-specific operations expertise to further drive its customer-focused contract logistics strategy. 

The two new senior additions to the global Contract Logistics operations organisation are Friso Bakker, senior vice president for Global Technology Operations, and Michel Vachey, senior vice president for Global Consumer and Retail Operations. Both executives report to Brett Bissell, CEVA’s chief operating officer for Contract Logistics, and are responsible for driving the operational strategy, business growth and operational improvement of their respective sectors.

In its Contract Logistics business line, CEVA has established an industry sector and solutions approach led by industry operations experts in automotive, industrial, technology, consumer and retail, healthcare and energy. This team’s role is to drive global standardisation and innovation across all of CEVA’s vertical sectors while helping its customers meet today’s challenges in the marketplace.

Bakker is a 20-year veteran of the logistics industry and will draw upon his in-depth knowledge of supply chain management to lead technology sector operations across the company. His extensive experience includes senior management positions at Kuehne + Nagel and GE Capital Logistics where his responsibilities included development, implementation and improvement of complex, multi-country and global Contract Logistics solutions. Bakker has managed logistics operations for blue chip technology companies in segments including hardware, telecommunications, consumer electronics, telco carriers and electronics OEM’s. His responsibilities included solutions design, migration, optimisation, and execution for inbound to factory, outbound B2B and B2C, kitting, “light manufacturing” and asset recovery. He has also engaged in R&D to provide customers with innovative technology sector solutions.