SITA appoints new sales VP for Northern Europe

An aviation industry veteran, Murray Smyth has more than 25 years of airline, travel, IT services and consulting expertise.


Dave Bakker Europe IT Murray Smyth SITA software


Air transport IT specialist SITA named Murray Smyth vice-president sales for Northern Europe, based in London. An aviation industry veteran, Smyth has more than 25 years of airline, travel, IT services and consulting expertise.

Before this, Smyth founded and led the Airline and Travel Services Business Unit at IBS, a Dubai-based software provider and systems integrator. In this role, he successfully led the design, development and marketing of new solutions to improve customer sales, services and loyalty in the travel and transport sectors. Previously, he led Sabre in EMEA, based in London, with responsibility for industry consulting, software solutions and delivery services. He has also held senior management positions with Deloitte Consulting and Unisys, where he developed extensive expertise in software and services for the transport and travel industries.

Dave Bakker, SITA president, Europe, said: “Murray is the perfect fit for SITA. With his extensive background in software solutions, systems integration and service delivery in both transport and travel, he has a unique understanding of the environment in which we operate.”

Murray Smyth, vice president sales, Northern Europe, said: “It’s an exciting time to take on this role at SITA, which is pioneering new solutions for the industry all around the world.”