SuperGroup picks CEVA for freight management

CEVA Logistics has been awarded a long term contract to provide freight management services to SuperGroup, owner of famous fashion brands including SuperDry.


CEVA Logistics contract freight management SuperGroup Susanne Given


CEVA Logistics has been awarded a long term contract to provide freight management services to SuperGroup, owner of famous fashion brands including SuperDry.

Under the new contract, CEVA will manage collections from the company’s many suppliers by air, sea and road. It will then provide airfreight and oceanfreight on forwarding services from around the world and the main sourcing areas of China, Asia Pacific and India to all SuperGroup locations, particularly into the UK and Benelux. The large-scale operation is being managed through CEVA’s “control towers” (freight management centres) in Hong Kong and the UK, and will also include the management of consolidation centres in Asia.

CEVA’s appointment replaces separate arrangements with multiple providers, and will result in cost savings for SuperGroup through centralised capacity purchasing, leveraging CEVA’s substantial carrier purchasing power.

Says Susanne Given, chief operating officer of SuperGroup: “CEVA’s integrated freight management solution provides us with greatly improved supply chain visibility and flexibility, and the added convenience of working with a single supplier that caters for all our needs. Centralising our freight purchasing through CEVA will also enable us to affect valuable savings in our freight costs.”