Menlo Logistics undertakes rebranding

US-based Menlo Logistics, the US$1.5 billion global logistics and supply chain management subsidiary of Con-way Inc.


Menlo Logistics undertakes rebranding


US-based Menlo Logistics, the US$1.5 billion global logistics and supply chain management subsidiary of Con-way Inc. with operations in five continents, has introduced an updated brand, a new tagline and new website designed, which the company says is aimed at presenting Menlo, “to the market as the leader in supply chain and logistics solutions built on customer innovation”.

Menlo said the rebranding is the result of extensive research with senior logistics professionals globally to gain a greater understanding of the company’s brand, the key value attributes of it, as identified by customers, employees and other influencers; and how the brand defi nes and reinforces Menlo’s core value proposition.

As a result of the research, Menlo has updated its brand to be known as Menlo Logistics across all operations and locations. Th e company also adopted “Customer Innovation” as its new tag line to better reflect Menlo’s culture of innovation and its focus on measured and validated performance for customers.