CEVA and L’Oréal extend relationship in Indonesia

CEVA Logistics announced a contract renewal and expanded business with L’Oréal in Indonesia


3PL CEVA Logistics distribution Indonesia L’Oréal Troy Shortell warehouse


CEVA Logistics announced a contract renewal and expanded business with L’Oréal in Indonesia. CEVA’s partnership with L’Oréal started more than three years ago when the company took on the warehouse management of L’Oréal’s distribution centres in Bekasi, providing warehousing and distribution services as well as value added services. Under the terms of this renewed contract, CEVA will handle the warehouse management, VAS, traffic management and reverse logistics for L’Oréal’s range of beauty products from make-up to hair care and skin care.

During the three-year relationship, CEVA consolidated the distribution centres under one roof, increasing the resource efficiency and optimising space utilisation to cater to L’Oréal’s growth plans. Distribution is a strategic differentiator for the L’Oréal group. It is the only cosmetics company that is present in all distribution channels: from hair salons and beauty institutes to traditional shops, and from mass retail to selective channels, making the L’Oréal brands accessible to consumers across the country. 

Troy Shortell, CEVA’s EVP for East Asia commented: “I am delighted that CEVA is given the opportunity to mutually grow and support L’Oréal in their supply chain needs with efficient, cost effective solutions as they expand in the market.”