Tata, SIA unveil ‘luxury airline’ Vistara

India’s newest airline was unveiled last month marking a distinct break from the trend within the Indian market to promote low cost carriers. Aimed at the ‘luxury’ market the new Vistara airline should fly by October, according to its backers the Tata Sons Group (51 per cent) and Singapore Airlines (49 per cent).


SIA unveil ‘luxury airline’ Vistara Tata


India’s newest airline was unveiled last month marking a distinct break from the trend within the Indian market to promote low cost carriers. Aimed at the ‘luxury’ market the new Vistara airline should fly by October, according to its backers the Tata Sons Group (51 per cent) and Singapore Airlines (49 per cent).

The Delhi-based Vistara unveiled is brand logo, an eight-pointed star, as well as its cabin crew’s uniforms and will begin with a fleet of five A320s by the end of this year and 20 aircraft within five years. The first aircraft will arrive next month and from 2016 to 2020, the carrier will take in seven new A320neos.

While Vistara (which means limitless expanse in the ancient Indian language of Sanskrit) will, as per the existing rules, begin as a domestic airline, it is eying expanding beyond India’s border soon.

“We look forward to the repeal of the 5/20 rule (which says an Indian carrier must be in service for five years and have a fleet of 20 aircraft before flying overseas),” TSAL CEO Phee Teik Yeoh said at the unveiling.

CAPA, the aviation consultancy, estimates the industry’s combined losses at $1.4 billion. Just two airlines in India, IndiGo and GoAir, are currently making profits yet six new airlines – Air One, Premier Air, Zexus Air, Turbo Megha, Air Carnival and Zav Airways – have received government approvals and may start operations in the coming months.