Korean Air tops S. Korean logistics brands

South Korea’s Korean Air Lines has ranked No. 1 among local logistics brands, according to the Brand Stock Top Index (BSTI).


Korean Air tops S. Korean logistics brands


South Korea’s Korean Air Lines has ranked No. 1 among local logistics brands, according to the Brand Stock Top Index (BSTI). The carrier reached 908.2 points out of 1,000 on the BSTI in the second quarter, according to market researcher Brand Stock. BSTI is calculated by running a mock stocktrading test on about 900 brands and adding figures compiled from consumer surveys.

A higher number indicates stronger brand power, with 1,000 being the maximum possible score. The country’s KTX bullet train ranked second at 888.6 points, followed by Asiana Airlines with 882.9 points. Singapore Airlines posted 842.3 points, becoming the only foreign player in the top 10 list.