Thai Cargo moves cautiously, focuses on Asia
Thai Airways Cargo will cautiously introduce new services into the market as it waits for the world economy to show sustained signs of growth and Thailand’s overheated politics to cool down. Michael Mackey reports from Bangkok.
May 1, 2014
The basic gist of the new strategy is to improve services by insuring all partners know what is expected both in general and for specific services and much of the work for this will be internal acknowledged Poonsak Chumchuay, managing director of cargo and mail commercial for Thai Airways (TG) in an interview with Payload Asia. “We try to talk to every service provider, everyone in the supply chain about punctuality (and) the requirements for each particular service,” Chumchuay said.
This is the first part of a two-part strategy, the second of which will see the relaunch of specific products – TGForce and TGT – that Thai used to have and in the future will progressively be restored. This includes time and temperature sensitive guaranteed services.
TGForce is an express service offering an airport-to-airport delivery service for documents, spare parts, film, computers etc. which guarantees the goods will be at its destination at an exact time or the freight fee will be fully refunded.
TGT sees Thai Cargo work with Envirotainer to offer a premium product handing time and temperature sensitive products. This will see Thai target pharmaceutical, healthcare, cosmetics and frozen food products and offer a guarantee from origin to destination.