Air Canada Cargo in step with dynamic market

“The air cargo industry is going through many changes, and we have to adapt to a new reality,” says Air Canada Cargo VP, Lise-Marie Turpin.


Air Canada Cargo in step with dynamic market


“The air cargo industry is going through many changes, and we have to adapt to a new reality,” says Air Canada Cargo VP, Lise-Marie Turpin. “We have to focus on retaining relevance in this new context.” Overcapacity, modal shift, changing trade flows, regulatory requirements and miniaturisation are some of the challenges air carriers must face and adapt to in to remain successful.

“Innovation is key to retaining market share and growth,” says Turpin. “When we think of innovation, we think of technology first. We think of investing in new systems, of developing technologies that can increase efficiencies and help us better serve our customers. This thinking should also apply to business processes.

Outdated processes can hinder growth. It’s a good idea to question how we do things, why we do them, and to turn out fresh ideas.”

And with a growing fleet and expanding network, Turpin said Air Canada Cargo is focused on meeting the challenges of increased capacity in a market already awash in capacity. “Air Canada Cargo is in a great position.

The belly carrier model is the most cost effective one for moving air freight. We have the advantage of Air Canada’s global network, which we extend via our own interline and trucking network and key partnerships.”