IAG Cargo’s LATAM flower volumes bloom
In good economic times and bad, the business of Valentine’s Day rolls on, and for air carriers this translates to a blooming trade in flowers for key flower producing regions around the world.
March 6, 2014
In good economic times and bad, the business of Valentine’s Day rolls on, and for air carriers this translates to a blooming trade in flowers for key flower producing regions around the world. Preliminary figures from IAG Cargo, the merged freight business of British Airways and Iberia, show that flower volumes from the important markets of Colombia and Ecuador have increased by about 25 per cent on last year’s peak season, reflecting blossoming consumer confidence in Europe.
The increase in the flowers carried from Ecuador is also related to the direct operations from Quito to IAG Cargo’s hub in Madrid that started in 2013. This is supported by a three per cent increase in flowers being transhipped through IAG Cargo’s Heathrow hub in the first week of February compared to the same period in 2013.
“While flower shipments have been relatively stable during the economic downturn, the initial data for our LATAM cargo flows show an increase on last year. Flowers are one of the most resilient products we fly, and since the economic downturn we have actually seen flower volumes grow, not decrease. We now boast some of the best floral facilities in the world to help get Valentine’s flowers to market looking as fresh as the day they were picked.”