DHL, along with IMG Fashion, announced the launch of a new programme – DHL Exported – to support the fashion industry worldwide.
This unprecedented programme was launched to help designers who are already established in their local market and are gaining momentum internationally, to further their global footprint via the world’s most powerful fashion week platforms.
Designers from around the world will submit an application package from 17 February through 2 April and select a foreign event of their choice: Mercedes- Benz Fashion Week in New York, London Fashion Week, Milan Fashion Week or Mercedes-Benz Fashion Week Tokyo. A committee of regional experts in each of these markets will review applicants and decide which designer demonstrates the most promise to benefit from debuting their collections at the event.
DHL will sponsor a chosen designer for two consecutive seasons at each of the four Fashion Weeks. Designers will receive a guaranteed spot on the schedule along with a funded and produced runway show. DHL will also underwrite all logistic costs of producing the collection (i.e. international shipping and exporting of hard goods), as well as exporting the collection to New York, London, Milan or Tokyo for the designers’ runway debut.