IAG Cargo’s LATAM flower vol bloom this V-day
According to IAG statistic reports, flower volumes from the important markets of Colombia and Ecuador have increased by about 25 per cent on last year’s peak season.
February 14, 2014
As the world’s economy shows tentative signs of recovery, data from IAG Cargo has shown that when it comes to Valentine’s Day this translates to a blooming trade in flowers for key Latin American producers.
Preliminary figures from IAG Cargo, the merged freight business of British Airways and Iberia, show that flower volumes from the important markets of Colombia and Ecuador have increased by about 25 per cent on last year’s peak season, reflecting blossoming consumer confidence in Europe.
The increase in the flowers carried from Ecuador is also related to the direct operations from Quito to IAG Cargo’s hub in Madrid that started in 2013. This is supported by a three per cent increase in flowers being transhipped through IAG Cargo’s Heathrow hub in the first week of February compared to the same period in 2013.