News reports have indicated that Boeing is planning new marketing tactics to extend sales of its leading long-range jet for several more years until a new version is ready, the company’s top salesman said.
The effort is aimed at addressing a problem for Boeing as it develops its planned 777X, a more fuel-efficient version of the current 777 that is expected to start deliveries around 2020. The 777X has capture record orders for a new plane, but to keep Boeing’s production lines churning and generating cash for the company, it needs to persuade customers to continue buying existing versions of the 777 – even though they will soon be outmoded.
According to news reports, Boeing aims to pair orders for the coming 777X with the current-generation jet. Another idea offers customers a chance to sell older passenger jets for conversion to cargo aircraft and replace them with newly-built jets, John Wojick, Boeing vice president of sales was quoted as saying.