IATA urges industry-wide action on quality
As part of an ambitious, but very necessary move to demonstrably boost the value proposition of the entire air cargo supply chain to its users – the shippers – the International Air Cargo Association (IATA) and its Cargo Committee aim to strip out two days of its average door-to-door delivery time in a bid to firm up its business and stem, among other things, increasing modal shift. Donald Urquhart reports from Geneva.
January 20, 2014
By Donald Urquhart
In a sobering reveal to air cargo journalists at its annual Cargo Media Day briefing in Geneva in early December, IATA’s global head of cargo, Des Vertannes spoke frankly of the accusations being leveled at the industry. That these accusations come as the industry continues to struggle with nearly a three-year long stretch of severe market malaise makes not just the acknowledgement, but the pressing need for action, all the more poignant.
“There are things we need to do as an industry to ensure we remain efficient and competitive given that we are the premium mode of transport and in fact the most expensive. At the moment we are facing accusations from the users of the air cargo that we are not as efficient, or reliable, or as environmentally friendly as we should be,” Vertannes says.
He went on to relate a conversation – that is by no means unique – with the distribution director for Philipps during an air cargo event in the Netherlands earlier this year. “She attacked air cargo for being the most unreliable premium mode of transport. She said if she wants a five day service, air cargo delivers in 6-7 days, if she wants a 6-7 day service it delivers in 8-9 days.