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DHL, Global express and logistics provider, DHL has announced that it will support Cirque du Soleil, a leading live entertainment company, as Official Logistics Partner.
January 31, 2014
DHL, Global express and logistics provider, DHL has announced that it will support Cirque du Soleil, a leading live entertainment company, as Official Logistics Partner. DHL will be integrated into Cirque du Soleil’s supply chain activities, with its DHL Global Trade Fairs & Events team, a subsidiary of DHL Global Forwarding, Freight, supporting the event logistics of Cirque du Soleil Big Top and Arena tours worldwide.
DHL will also provide global logistics support for the corporate headquarters of Cirque du Soleil in Montreal, Canada.
The partnership will see the two global leaders in their respective industries engage in joint branding and marketing activities for their worldwide customer bases, partners and employees.
“Cirque du Soleil and DHL are a perfect fit,” said Ken Allen, CEO, DHL Express. “We have both grown from entrepreneurial beginnings into global brands through a commitment to conquering new frontiers and amazing and delighting our customer bases.”
The main logistics requirements of Cirque du Soleil consist of the set-up and tear down of shows and transfers between tour venues, including the use of air, sea and land transport and customs clearance services. A single Big Top show can involve the movement of up to 80 freight containers. The Canadian based entertainment company also has a range of standard supply chain requirements within its day-to-day business operations, including small package shipping, warehouse management and merchandise distribution.