Thai start-up New Gen eyes Chinese tourist market using B737s

Set up by various Thai entrepreneurs, New Gen intends to operate B737-400s initially though B767-300s are also mentioned in the start-up's prospectus.


B737-400 B767-300 New Gen Airways Sabaidee Airways


New Gen Airways is the trade name of Sabaidee Airways, a new Thai scheduled passenger and cargo carrier that intends to concentrate on the Chinese tourist market. Set up by various Thai entrepreneurs, New Gen intends to operate B737-400s initially though B767-300s are also mentioned in the start-up’s prospectus. Routes out of Bangkok Don Mueang will include: LanzhouZhengzhouGuiyangHangzhou,ChengduWuhanNanjingChongqingHaikouYinchuanWuxiKunming ChangshuiXi’an XianyangDalian and Nanning. The airline will encounter stiff competition on the routes from Thai AirAsia who have also oriented themselves to serve the burgeoning Chinese tourist market as well as a range of other Thai charter carriers specializing in charters from second tier markets in China.