In its quest to move ever closer to its customers the Panalpina Group is realigning its regional setup and appointing a Chief Commercial Officer (CCO). A fourth region consisting of the Middle East, Africa and the CIS (MEAC) will come into effect on January 1 2014. The new region will be headquartered in Dubai.
In his new role as Chief Commercial Officer (CCO) on the Executive Board, Karl Weyeneth will be responsible for Sales, Marketing and Quality as well as for the company’s Operations Transformation Program.
The COO function will be dissolved meaning that the Global Heads of Air Freight, Ocean Freight and Logistics will report directly to the CEO. “Moving forward, the two dimensions of our matrix organization, the products and the regions, will be equally balanced,” explained Peter Ulber, CEO of Panalpina.