DHL chief lays out India strategy

Deutsche Post DHL, will invest up to €300 million in India, according to the German firm’s chief executive Frank Appel who laid out a five-pronged strategy for the country.


DHL chief lays out India strategy


Deutsche Post DHL, will invest up to €300 million in India, according to the German firm’s chief executive Frank Appel who laid out a five-pronged strategy for the country. This strategy
to further tap the country’s estimated US$100 billion logistics market includes developing free trade houses, creating specialised industry verticals, offering products specific to small enterprises,
cross-selling DHL brands and attracting talent.

Appel said DHL will invest more in India if the country introduces a
uniform tax structure and improves its infrastructure. “We have always seen as a constraint for the growth for this country the lack of a uniform goods and sales tax on one end, and infrastructure not
keeping pace with growth at the other end,” Appel said.

“There is an opportunity to offer additional capacity for the air fleet
networks. We see huge opportunities for multi-customer warehouses. We also see opportunities for new competent centres
where we have expertise for certain industries,” Appel said.
Appel announced his five-pronged strategy for India in a presentation to investors on 24 May. India, he said, is one of the key regions Deutsche Post is focusing on, the others being Brazil,
Russia, China and Mexico.

A main component of his presentation was the company’s plan to cross-sell the various DHL brands in India. DHL has air freight, ocean freight, road and rail freight, warehousing and distribution
businesses in the country.