More bang for the buck!

More bang for the buck! Now this next item, we have to give props to Nordisk (they are still called Nordisk right? You’ll have to excuse us, we’ve been having a hard time keeping track of who has bought who lately).


More bang for the buck!


More bang for the buck! Now this next item, we have to give props to Nordisk (they are still called Nordisk right? You’ll have to excuse us, we’ve been having a hard time keeping track of who has bought who lately). Some clever boffin in Nordisk’s marketing department got more advertising mileage than they surely envisaged when they first conceived of the idea to put little cardboard ULD ‘piggie banks’ with a US$1 note sticking out the top in front of each seat at all the tables at the World Cargo Symposium in March. They proved a fairly instant hit, with various degrees of shyness determining how fast people moved to pull the dollar bill and shove it in their pocket! But we reckon times are hard, so nothing wrong with defraying the cost of the trip to KL! But after a belated thought, and subsequent announcement, that the money could be donated to charity, most (we’re not telling) returned the dollars they had collected. But even more interesting was the surprise occurrence which demonstrated that IATA does indeed have a sense of humour! While up at the podium IATA’s Aleks Popovich wryly assured the audience that just in case there was any question about where the money came from, “it’s not the missing CASS money!”. WooHoo! We give Aleks a 9/10 for that one! Timing, delivery, substance…that joke had it all!