The power of change
Change is a strange entity. It can be destructive and defeating, or it can also be energising and empowering.
April 1, 2012
By Donald Urquhart
Change is a strange entity. It can be destructive and defeating, or it can also be energising and empowering. Sometimes it happens for no apparent reason and other times there is a clear root cause behind it. Having come from the (IATA) World Cargo Symposium only a few short weeks back, I have time to reflect on what was different about this year’s event where change was clearly sparkling in the air like a frozen winter mist. This time the impulse for change came from powerful forces beyond the control of the air cargo industry – global security concerns and economic turbulence.Not entirely new stuff.
But what is new this time, is how the industry has reacted and the change that has resulted – and it’s a welcome change. The spirit and deed of cooperation, collaboration and focused strategies for dealing with the multifaceted challenges that threaten to strangle the life out of the air cargo supply chain, are clear. While it’s tempting to dismiss much of the talk as simply that, to do so would be unnecessarily cynical and would denigrate the hard work that has gone into forging this new cooperative era. Yes it is the Global Air Cargo Advisory Group – aka, GACAG – I’m thinking of.