Menlo adopts two-pronged China approach

Menlo Worldwide Logistics, which specialises in the integration of all functions across the supply chain, tackles the China market utilising two major strategies: Firstly, its global experience and know-how in the international market and secondly, by riding on its well-established Mainland local operations. By Wong Joon San.

Menlo Worldwide Logistics

According to Leong Choong Cheng, Menlo Worldwide
Logistics (China) Ltd’s senior director, Business Development – North Asia, Menlo is for example, strong in automotive logistics with vast experience in this area, having worked with a leading
US automotive manufacturer on a global basis, saving the company hundreds of millions in supply chain costs.

“This is an example of the type of global strength and experience we bring to China,” says Leong, who has been in the supply chain business since 1995 and in the China market since 1997.
“Top-tier companies around the world look to Menlo for innovative logistics solutions that help to drive business strategies and improve customer service, while reducing costs in transportation,
inventory and order fulfillment through lean initiatives,” he says.
While enabling customers to address complex global supply chain management issues, ranging from sourcing of raw materials, through product manufacturing, to the distribution of finished goods, Leong says: “When doing business in China, you need to have a thorough understanding of the market.” Menlo entered the China market via a 2007 acquisition of Chic Logistics, a domestic third-party logistics and transportation management services provider with a network of 130 terminals in 78 cities throughout China. The acquisition gave Menlo a pan-China distribution network.