EDIfly looks set to fly high
A new IT tool is making waves among carriers and ground handlers for its simplicity and ability to not only save money, but provide access to more information. By Heiner Siegmund.
Henrik Ambak of Cargolux describes EDIfly as “Google for cargo airlines and handling agents.” Others like Ingo Roessler, the former VP of Royal Jordanian Airlines Cargo and now chief commercial officer of EDIfly, speaks of the Electronic Data Interchange as a sort of Skype. Not without reason since EDIfly, as the system is branded, transmits aviation process data for cargo and passenger via the worldwide web. Basically every company that is connected to the Internet can use this new tool developed last year by Danish entrepreneur Anders Jensen and in production since July 2011. First Cargolux applied the system, reporting substantial cost advantages affected by EDIfly compared to the traditional SITA system utilised by most airlines and handlers. Meanwhile, EDIfly is installed at a growing number of players in the air freight arena like Hong Kong’s HACTL, Shenzhen’s ICCS and Frankfurt-based handling agent LUG. “Hactl is undergoing testing with EDIFly with a target go live date in 1H 2012,” said Tan Chee Hong, executive director, Hactl. “We always work hard to accommodate the special requirements of our customer airlines, and are very pleased we have been able to facilitate Cargolux’s wish to implement EDIFly as its messaging provider.” Furthermore, the Arab Air Carrier’s Association (AACO), comprising Qatar Airways, Saudi Arabian Airlines, Oman Air decided on testing the system since this October. Now, UK-based Hermes Logistics Technologies (HLT) Ltd, market leader in delivering IT solutions for airlines, ground handlers, and airports also decided to start cooperating with EDIfly, Payload Asia was informed. “It allows our customers an innovative solution for Type B messaging, commonly referred to as SITA messages,” said HLT in a statement. “Handlers can now provide a new service to their airline clients offering a safe and secure transmission of these messages using the public Internet – fully encrypted and digitally signed.” Their announcement further reads: “Subscribers to EDIfly can achieve significant savings as the EDIfly solution is offered as an annual flat fee irrespective of the data volumes transmitted.” Commenting on his company’s experience with EDIfly, Wolfgang Korte, managing director of LUG said: “By exchanging messages via EDIfly we can help the airlines achieve significant savings, while assuring the highest level of security, reliability and redundancy. Moreover, there was no training required for our staff outside the IT team, which made the set up a breeze.” Not only handling agents and airlines benefit from this innovative approach but also forwarding agents. Riege Software International, a leading service provider of electronic tools for the cargo industry uses EDIfly for a simplified transmission of data between forwarders and airlines. “EDIfly enables us to manage interchange of all shipment related messages for our logistics’ clients with airlines and handlers connected to this innovative service; allowing us to remove cumbersome management of direct connections,” said managing director and owner Johannes Riege. “Applying the innovative tool enables us to offer our clients an enhanced product and the electronic integration of a variety of services.” Meanwhile technical expert Henrik Ambak, VP Commercial IT at Cargolux estimates that EDIfly will save his airline a six-digit euro amount annually, depending on the number of ground handlers and forwarders linked to the system.