Singapore Aircargo Agents Association’s 40th

Speaking at the 40th anniversary celebration of the Singapore Aircargo Agents Association (SAAA), the association’s chairman, Steven Lee noted one of biggest challenges facing the industry is the difficulty in attracting young talent into the industry.


Agents Aircargo Singapore


Speaking at the 40th anniversary celebration of the Singapore Aircargo Agents Association (SAAA), the association’s chairman, Steven Lee noted one of biggest challenges facing the industry is the difficulty in attracting young talent into the industry. “People are assets in this industry as this is a people’s business. Cargo does not walk by itself unlike passengers. The shortfall today is our inability to attract more of the ‘Generation Y’ to join this workforce. More focus will be placed on attracting young talent for the continuity of the industry,” he said.

“We are living in an ever changing world. Everyday is a challenge. In order to meet change, the rebranding process of the Association is underway to serve its members more efficiently, professionally, and hopefully make the association and industry more attractive to Generation Y.”

Among other initiatives the association is focusing on is the ongoing industry bid to establish e-freight. Lee said: “SAAA is committed to support the e-freight initiatives now headed by CAAS together with IDA, Singapore Customs, IATA and Airlines to make this a success.”

But Lee also warned that Singapore’s air cargo industry must keep on top of the fast pace of change in the industry if it is to avoid losing competitive ground to neighbouring countries. He noted that comparing the industry at present to the days of the 70s to 90s, “the pace of the industry has changed so drastically that if we do not move fast enough, we will be become uncompetitive amongst our Asian neighbours.”