Panalpina lays out strategy to 2014

In a corporate strategy outlook to 2014, Panalpina has said it will remain focused on its air and ocean freight as its core business, but will be complemented by Supply Chain Services and Value Added Services in Logistics.


Panalpina


In a corporate strategy outlook to 2014, Panalpina has said it will remain focused on its air and ocean freight as its core business, but will be complemented by Supply Chain Services and Value Added Services in Logistics.The global freight forwarder said it was “clearly committed to sustainable, profitable growth,” and is striving to outperform market growth in air, ocean and logistics and achieve an EBITDA-margin of 20 per cent. The company will also focus its efforts on Asian-based trade, particularly intra- Asia trade.

At an investor relations meeting in Zurich in late June, Panalpina CEO Monika Ribar stated the company’s vision: “We deliver reliable supply chain solutions that provide value to our customers – every time.” She added: “Our sharpened focus will deliver profitable volume growth and with a set of performance initiatives we will achieve a remarkable productivity increase.”

Panalpina’s core service offering, Air and Ocean Freight, is to be complemented by Supply Chain Services (SCS) such as supply chain optimisation, or order management as well as Value Added Services (VAS) in Logistics such as inbound to manufacturing, postponement or after market services. “We are far more than a freight forwarder,” explained Ribar. “All of these services allow us to offer our customers global and tailored end-to-end supply chain solutions.” Panalpina will increase its in-house logistics capabilities in the coming years, but as Mike Wilson, Global Head of Logistics pointed out, “position logistics around Value Added Services rather than running stand-alone warehouses.” In summary, Panalpina has specified its asset-light model.