FedEx is aiming to tap the growing trend of small and medium-sized businesses (SMEs) selling into emerging markets.A recent study by the Economist Intelligence Unit, sponsored by FedEx, found 90 per cent of European SMEs surveyed were already doing business in emerging markets, with more than half expecting to increase their activity in these markets in 2011 and 2012.
The companies surveyed also indicated that their interest in these emerging markets was being partly driven by the saturation and slowdown in the European markets, with these new markets providing opportunities for rapid revenue growth.
The study also highlighted that 55 per cent of the SMEs believe that the emerging BRIC economies of Brazil, Russia, India and China will be important for their business in the immediate future.
“Globalisation, e-commerce and free trade has opened up new markets to SMEs across the Europe-Middle East-Africa region,” said David Binks, senior VP, Operations for Europe. “We understand that different businesses have different needs, so we have a suite of services that can meet the speed and cost needs of SMEs. FedEx has always been an early player in emerging markets, with over 20 years of market presence in countries like China, India and Brazil.”