AirAsia touts industry first booking system

AirAsia Cargo is touting its year-old, web-based cargo booking and tracking system – AirAsia Cargo System (AACS) – as being the first such web-based system for a major low cost airline in the world. AirAsia said it evaluated thoroughly what it wanted from a cargo system in terms of its business model and what is […]


AirAsia Cargo is touting its year-old, web-based cargo booking and tracking system – AirAsia Cargo System (AACS) – as being the first such web-based system for a major low cost airline in the world. AirAsia said it evaluated thoroughly what it wanted from a cargo system in terms of its business model and what is available in the market and took the decision to build a highly customised solution in-house. The low cost carrier and cargo newcomer said the available solutions on the market had a number of functions that did not cater to its business need. “We worked with a very committed and diligent IT company in India, second to none in terms of flexibility and delivering results,” AirAsia Cargo said. Among AirAsia’s requirements was for the system’s booking and tracking activities to be executed on any platform, or portable device that has internet connection, including mobile and smart phones, laptops and tablets like the iPad. The solution came about after what it described as “lengthy and in-depth discussions with our business partners – our appointed cargo agents around the globe.” The roll out of AACS was planned and executed in stages, beginning with the migration from a manualbased booking system (Excel Spreadsheet) and emails (to provide tracking and updates of cargo whereabouts) for the domestic Malaysia market on 1 January 2010, followed by 1 June 2010 with its international sectors. One of the highlights of the AACS, according to the carrier, is that unlike other systems that AirAsia is aware off, which involve multiple tabs/pages before a booking can be completed, the AACS is a single page booking solution making it more efficient. Following pilot testing and feedback the solution was further calibrated and improved the system when fully live on 1 January 2011. “We believe AACS will not only give us a shot in the arm in terms of operational efficiency, but also valuable analytics, especially market intelligence. At the end of the day, the analytics will chart our future actions and improvements – “what you can’t measure, you can’t improve,” the carrier said.