We’ve got the heat!

Regular readers of the Belly Ache column may recall that back in the August issue we ran a photo item of a rather attractive advertisement for Deutsche Post. Now we have to say, we’re starting to think a chunk of our readers are…ummh, a bit depraved! Sorry to sound rude, but we have some disturbing […]


Regular readers of the Belly Ache column may recall that back in the August issue we ran a photo item of a rather attractive advertisement for Deutsche Post. Now we have to say, we’re starting to think a chunk of our readers are…ummh, a bit depraved! Sorry to sound rude, but we have some disturbing evidence to reveal. You see, in this day-in-age, everything is trackable – and we do mean EVER YTHING ! Every web page you open, every click you make with your mouse, or tap with your finger, it’s all recorded!

Imagine our surprise when the web guru in our office came over to the Belly Ache office with a print-out in hand and a very big grin plastered on his face. It turns out that readers of the e-book version of Payload Asia seem to have rather liked that yellow-clad, Deutsche derrière because for some strange (and potentially perverted) reason, an abnormally high number clicked, tapped and otherwise selected that very specific portion of the page! We’re really not kidding – each one of those red dots represents some aggregate multiple of user clicks! And in case you don’t believe us, just go and Google the term ‘heatmap analytics’. Next time, be careful where you click and in the mean time…just what were you thinking?!?