INDIA & MIDDLE EAST: Saudi Cargo appoints AAR in Holland

Saudi Airlines Cargo has appointed Active Airline Representatives (AAR) – the exclusive Dutch member of the EGSAC Cargo GSSA network – to represent it in the Netherlands from 16 August. Saudi Airlines Cargo Company operates up to eighteen B747-400F flights per week from Brussels to Saudi Arabia. Active will connect to these using express road […]


Saudi Airlines Cargo has appointed Active Airline Representatives (AAR) – the exclusive Dutch member of the EGSAC Cargo GSSA network – to represent it in the Netherlands from 16 August.

Saudi Airlines Cargo Company operates up to eighteen B747-400F flights per week from Brussels to Saudi Arabia. Active will connect to these using express road feeders to Brussels. Active will have online access to capacity, and will be able to block space for regular customers and secure ad hoc space.

In addition to Jeddah, Riyadh and Damman, which Active estimates will account for some 70 per cent of traffic from the Netherlands, it is keen to promote other destinations beyond Saudi Arabia. Says Active MD Ton Smulders (also President of EGSAC): “Saudi’s transhipment services to Khartoum, Lagos, Bombay, Delhi and many other destinations in Africa, the Middle East and Asia will all be attractive to our market. We expect significant support from the computer component and offshore equipment sectors, as well as general cargo.”

Michael Meagher, executive VP, Saudi Airlines Cargo Company says: “I am very pleased that Active Airline Representatives are representing us in the Netherlands. We selected them following a full analysis of the market and all the options available to us. Our sales strategy throughout Europe is undergoing significant change to reflect the changing dynamics in the marketplace. Our medium- and longterm strategy is to expand our range of freighter destinations, increase our market share and expand our product range. This appointment fits in very well with this strategy and I am confident it will be successful.”